EXCLUSIVE BRIEFING FOR GOOGLE ADVERTISERS

Read this before you act

We put together a briefing for our best clients that covers the federal court ruling, appeal risk, arbitration mechanics, claim valuation and the options in front of you. Now we're making it available to all advertisers so you can get smart before you take action.

What's inside

Overview

  • The antitrust finding
  • Who has a claim
  • What overcharge rate applies
  • Sizing up potential damages

Arbitration

  • Exclusive path to compensation
  • The arbitration process
  • Google's terms—old and new
  • Fee shifting and batching

Valuing Your Claim

  • Discount factors
  • Key risks
  • Settlement considerations
  • Understanding market pricing

Your Options

  • Hold vs. sell
  • Monetizing your claim
  • How we help
Cover of the presentation: Google Search Ad Claims, an overview for advertisers, November 2026
Page 1 of 24: Cover of the presentation: Google Search Ad Claims, an overview for advertisers, November 2026
The opportunity: a federal court found that Google monopolized search text advertising and charged its customers more than a competitive market would have allowed
Page 2 of 24: The opportunity: a federal court found that Google monopolized search text advertising and charged its customers more than a competitive market would have allowed
Executive summary: advertisers have claims against Google, collection is expensive and uncertain, there are three basic choices, and our recommendation
Page 3 of 24: Executive summary: advertisers have claims against Google, collection is expensive and uncertain, there are three basic choices, and our recommendation
Federal court ruling: Google illegally overcharged advertisers for search ads
Page 4 of 24: Federal court ruling: Google illegally overcharged advertisers for search ads
Who can assert a claim: companies that bought ads on Google and operate in the U.S.
Page 5 of 24: Who can assert a claim: companies that bought ads on Google and operate in the U.S.
Size of the overcharge: it is easiest to prove in crowded auctions
Page 6 of 24: Size of the overcharge: it is easiest to prove in crowded auctions
Calculating potential damages: what a claim could be worth, shown as an illustrative example
Page 7 of 24: Calculating potential damages: what a claim could be worth, shown as an illustrative example

Keep reading.

Enter your details and we will send you a private link to read the rest of the deck.

  • How arbitration works, and Google's new terms
  • Arbitration costs, alone or in a batch
  • Key risks, from the appeal to defenses
  • Historical settlement rates
  • How claims are valued and priced today
  • Your options

This presentation is intended only for Google advertisers seeking to get smart about your claims. It is proprietary and may not be copied or reproduced in whole or in part in any way without the express consent of Turnpage.

Why read it now

The clock is ticking.

Google started deleting ad data after 37 months. We outline the steps you can take now to preserve evidence and position your claim for maximum success.

Intelligence in your inbox.

Enter your name and work email for a private link to our presentation covering everything you need to know about your Google ads claim.

Interested in a free consultation?

Talk to us about selling your claim or arbitration funding.